Category : Retail

MARKETING / Retail - 1 month ago

Has Amazon ended its Google Shopping campaigns?

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According to data pulled by the digital marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down ne...

MARKETING / Retail - 2 months ago

Closing the deal with in-store customers

One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. Guiding shoppers to these critical POS m...

MARKETING / Retail - 2 months ago

Consumers don’t want to think anymore

Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers...

MARKETING / Retail - 2 months ago

4 ways brands can win the digital shelf in 2018

What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results. 1. Have at least 3 pho...

MARKETING / Retail - 3 months ago

How brands can engage with customers after checkout

Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers have taken when trying to catch a shopper’s attention and influence his or her purchasing decision. Today, some forward-thi...