Category : Bing

SEARCH / Bing - 8 months ago

Bing Ads now supports call conversion imports

Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Third-party call-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or...

SEARCH / Bing - 8 months ago

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the qu...

SEARCH / Bing - 9 months ago

Bing Ads now shows exact match impression share

Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bi...

SEARCH / Bing - 9 months ago

Creating a B2B and B2C overlap strategy

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both...

SEARCH / Bing - 9 months ago

Bing expands Shopping Campaigns to Canada & India

Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Canada, as Bing product ads are on...

SEARCH / Bing - 11 months ago

Labels are coming to Bing Ads & Bing Ads Editor

Bing Ads is currently rolling out customizable, color-coded labels globally over the next few weeks. As in AdWords, labels can be applied at the campaign, ad group, ad and keyword levels to aid in account management and analysis. Any item can have a...