Category : Bing

SEARCH / Bing - 1 year ago

Bing Ads piloting in-market & custom audience targeting

In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote conversation at SMX Advanced in Seattle. In-market: The in...

SEARCH / Bing - 1 year ago

Bing Remarketing: The best-kept marketing secret

When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. But how often is the Bing Network associated with a successful remarketing program? I recently attended a Bing webcast on...

SEARCH / Bing - 1 year ago

Bing Ads: Standard text ad support to end July 31, 2017

Bing Ads advertisers will have had roughly 10 months to test running standard text ads (STAs) against the new, longer expanded text ad (ETA) format before the clock runs out for STAs. Bing Ads has announced it will no longer support STA creation or...