Category : All SEM

SEM / All SEM - 2 months ago

Improving PPC relevance with ZIP code-based geotargeting

If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC)...

SEM / All SEM - 2 months ago

Hidden PPC traffic killers

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried...

SEM / All SEM - 2 months ago

Improve paid search lead-gen with cohort analysis

When reporting paid search results, business to business (B2B) marketers often field a few recurring questions from stakeholders, clients, or internal teams: “Why am I seeing an influx of search clicks and leads, but no opportunities or closes?” “We...

SEM / All SEM - 3 months ago

Stay sharp and relevant with ongoing PPC training

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever befor...

SEM / All SEM - 3 months ago

How to create landing pages that convert

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build...