Site structure: the ultimate guide

Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the oth...

SEO / All SEO - 1 week ago

MEDIA

DISPLAY ADVERTISING

VIDEO MARKETING

How Refinery29 Owns its Lifestyle Video Presence

Refinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy.

VIDEO MARKETING -

PAID SEARCH

MARKETING

EMAIL

SOCIAL MEDIA

News

How Snap Map brings Snapchat closer to location marketing

Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing. Snapchat has decided to introduce a “new way to explore the world” with the launch of Snap Map, a feature that allows users to share t...

SOCIAL MEDIA - / News -

MOBILE

SEM

All SEM

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Previously, advertisers were able to target users based on a number of criteria, such as their YouTube viewing histories. But that is changing, as Google is now allowing advertisers to target users based on their Google search histori...

SEM - / All SEM -

ANALYTICS

SEO

All SEO

Ask Yoast Case study: SEO for architects

In our Ask Yoast case studies we give SEO advice for websites in a specific market or industry. This time: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized f...

SEO - / All SEO -